After sharing my journey and how AI has transformed the way I approach marketing, a crucial question remains: How can you start incorporating AI into your marketing workflows? The key message I want to share is simple yet powerful—the most important step is to start.

Starting my own company was a leap of faith. It was driven by a conviction that the future of marketing was not just about churching numbers or following trends but truly understanding how to merge technology with human creativity.

In an era where technology evolves at breakneck speed, the role of marketing leaders has expanded far beyond traditional bounders. The importance of constant learning and having a deep understanding of the latest technology and customer data structures becomes a hygiene factor and no longer a differentiator.

In my journey of helping mid-sized companies scale, I’ve seen firsthand the transformative power of strong and digitally savvy marketing leadership. However, not every business is ready or able to commit to a full-time Chief Marketing Officer. This is where a Fractional CMO comes into play.