Rianne’s professional journey is rich and diverse and showcases a blend of executive leadership, strategic advisory roles and hands-on operational involvement, particularly in the field of digital transformation, customer experience optimisation, marketing and e-commerce.

She has held significant roles across general management, marketing and sales at companies as health & beauty retailer A.S. Watson and Philips consumer electronics.

In working with various portfolio companies of PE-firms, she observed first-hand what a great asset experienced leaders are to prepare companies for the next phase of growth. Yet for fast growing companies, this talent might not be available internally and is initially not needed on a full-time basis either. After doing interim assignments herself, she decided to start Flex4Growth to fulfil this need for “dynamic leadership”.

Here’s a summary of the essence of her professional approach:

• Hands-on Strategy Definition and Execution: She acts with a sense of urgency and has a strong bias for action. Focus on the doing over the talking.

• Pragmatic Leadership: She is quick to assess the company culture and people dynamics. She ensures that the leadership style fits with the needs of the teams. She works closely with the standing teams for impact that lasts well after she left.

• Technology and Innovation Enthusiast: She is passionate about the latest marketing and customer experience technology. With your teams, she quickly defines the most pressing use cases and implements these with speed, leveraging her experience in the field of CX, content management, customer care and e-commerce.

She is looking forward to discuss how she can assist your company to get ready for the next phase of growth!